BMGT161

The class examines the concept of creative problem solving as it applies in today's and tomorrow's complex business environment. Students will develop an understanding of the creative problem solving process with its distinctive cognitive steps of Divergent Thinking, Emergent Thinking and Convergent Thinking. Topics include creativity techniques for groups and individuals, creativity as a foundation to recognize business opportunities and develop innovative products and services, selecting ideas and making them stick, mental and organizational obstacles to creativity as well as an overview of electronic tools to increase creative capability.