BMGT350H

Marketing Principles and Organization

Reviews for this courseTestudo

An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.

Sister Courses: BMGT350, BMGT350M, BMGT350N

Past Semesters

Roxanne Lefkoff

2 reviews
Average rating: 4.00

During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.93 between 155 students*

BMGT350H Grade Distribution+-05101520253035404550556065707580859095100% of studentsABCDFWother
A-: 5.16%
A: 62.58%
A+: 28.39%
B: 1.29%
B+: 1.94%
W: 0.65%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.