BMGT452

Marketing Research Methods

Prerequisite: BMGT350 and BMGT230. Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results. Restricted to Marketing majors with 72 credit hours completed.

Past Semesters

Richard Toohey

2 reviews
Average rating: 5.00

Qihui Chen

0 reviews
Average rating: N/A

Bo Zhou

3 reviews
Average rating: 5.00

Richard Toohey

2 reviews
Average rating: 5.00

Fangfang Ma

2 reviews
Average rating: 5.00

Richard Toohey

2 reviews
Average rating: 5.00

Bruno Jacobs

1 review
Average rating: 3.00

Qihui Chen

0 reviews
Average rating: N/A

Bo Zhou

3 reviews
Average rating: 5.00

Lingling Zhang

0 reviews
Average rating: N/A

Richard Toohey

2 reviews
Average rating: 5.00

Chutian Wang

0 reviews
Average rating: N/A

Min Kim

0 reviews
Average rating: N/A

Anamaria Berea

0 reviews
Average rating: N/A

Diane Whitney

0 reviews
Average rating: N/A

Joydeep Srivastava

0 reviews
Average rating: N/A

Liye Ma

0 reviews
Average rating: N/A

Tao Chen

0 reviews
Average rating: N/A

Angela Hausman

0 reviews
Average rating: N/A

Xian Gu

0 reviews
Average rating: N/A

Yu-Jen Chen

0 reviews
Average rating: N/A

John Healey

0 reviews
Average rating: N/A

Include P/F semesters During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.40 between 2,434 students*

A-: 25.47%

A: 20.71%

A+: 7.11%

B-: 7.31%

B: 13.56%

B+: 18%

C-: 1.11%

C: 1.93%

C+: 2.92%

D-: 0.04%

D: 0.16%

D+: 0.12%

F: 0.41%

W: 0.74%

other: 0.41%

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.