BUMK701

Marketing Research Methods

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The process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as the inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data needed for marketing decisions.

Past Semesters

Diane Whitney

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Joydeep Srivastava

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Rosellina Ferraro

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Liye Ma

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Tao Chen

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David Ashley

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During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.47 between 447 students*

BUMK701 Grade Distribution+-051015202530354045505560% of studentsABCDFWother
A-: 38.48%
A: 17%
A+: 2.01%
B-: 2.24%
B: 15.88%
B+: 22.6%
C+: 0.22%
W: 1.57%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.