BUMK706

Marketing Analysis

Introduction to modeling tools used to support marketing analysis and decision making. Applications in strategic marketing, marketing segmentation, new product development, sales promotion analysis, pricing, design of marketing mix, sales force allocation, and direct marketing. Spreadsheet driven cases and illustrative readings.

Past Semesters

Jie Zhang

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Michel Wedel

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Pallassana Kannan

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Include P/F semesters During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.51 between 421 students*

A-: 22.33%

A: 26.37%

A+: 11.4%

B-: 3.8%

B: 19.24%

B+: 14.49%

W: 1.9%

other: 0.48%

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.