BUMK757

Marketing Strategy

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A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.

Past Semesters

Diane Whitney

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Fred Katz

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Henry Boyd

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Mary Harms

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Sanjay Rao

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Wendy Moe

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Elizabeth Sara

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Gabriel Biehal

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During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.61 between 439 students*

BUMK757 Grade Distribution+-0510152025303540455055606570% of studentsABCDFWother
A-: 21.64%
A: 40.55%
A+: 4.1%
B-: 1.37%
B: 9.11%
B+: 21.41%
C: 0.46%
W: 1.37%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.