ENES462

Restriction: Permission of ENGR-Maryland Technology Enterprise Institute. Additional information: Course may not be used to fulfill any BMGT major or minor program requirement. Examines the opportunities and challenges of marketing high-technology products in turbulent environments requiring rapid decision making with incomplete information. Explores how innovations are introduced at frequent intervals, research-and-development spending is vital, and there are high mortality rates for both products and businesses. All questions regarding this course should be directed to mtecheducation@umd.edu.