BMGT352

Customer-Centric Innovation

Prerequisite: BMGT350. Credit only granted for: BMGT352 or BMGT382. Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.

Sister Courses: BMGT352M

Past Semesters

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1 review
Average rating: 5.00

During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.55 between 433 students*

BMGT352 Grade Distribution+-0510152025303540455055606570% of studentsABCDFWother
A-: 21.02%
A: 33.26%
A+: 14.55%
B-: 7.39%
B: 10.62%
B+: 7.62%
C-: 0.23%
C: 2.08%
C+: 1.85%
F: 0.46%
W: 0.92%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.