BMGT450F

Integrated Marketing Communications

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Prerequisite: BMGT350. Restriction: Must be in a major in BMGT-Robert H. Smith School of Business. Credit only granted for: BMGT354 or BMGT450. Formerly: BMGT354.In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.Restricted to students in the Smith School's Sports Management Fellows and Music Management Fellows programs.

Sister Courses: BMGT450

Past Semesters

Robert Fiddler

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Katherine Boyle

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Anastasiya Pocheptsova

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During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.64 between 118 students*

BMGT450F Grade Distribution+-0510152025303540455055606570% of studentsABCDFWother
A-: 18.64%
A: 41.53%
A+: 6.78%
B-: 3.39%
B: 10.17%
B+: 17.8%
W: 0.85%
other: 0.85%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.