BMGT451

Consumer Analysis

Prerequisite: BMGT350. Recommended: PSYC100; and PSYC221. Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.

Past Semesters

Marjorie Bonavia

4 reviews
Average rating: 4.25

Rebecca Ratner

5 reviews
Average rating: 4.60

Ali Faraji-Rad

0 reviews
Average rating: N/A

Marjorie Bonavia

4 reviews
Average rating: 4.25

Rebecca Ratner

5 reviews
Average rating: 4.60

Marjorie Bonavia

4 reviews
Average rating: 4.25

Yajin Wang

1 review
Average rating: 5.00

Ali Faraji-Rad

0 reviews
Average rating: N/A

Rebecca Ratner

5 reviews
Average rating: 4.60

Henry Boyd

0 reviews
Average rating: N/A

Juhi Naithani

0 reviews
Average rating: N/A

Rosellina Ferraro

0 reviews
Average rating: N/A

In Kang

0 reviews
Average rating: N/A

Jared Watson

0 reviews
Average rating: N/A

Katherine Boyle

0 reviews
Average rating: N/A

Yuechen Wu

0 reviews
Average rating: N/A

Rebecca Hamilton

0 reviews
Average rating: N/A

Simon Bensimon

0 reviews
Average rating: N/A

Stephanie Finnel

0 reviews
Average rating: N/A

Namjae Kim

0 reviews
Average rating: N/A

Tom Kim

0 reviews
Average rating: N/A

Include P/F semesters During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.37 between 2,573 students*

A-: 23.86%

A: 23.28%

A+: 4.39%

B-: 7.46%

B: 14.07%

B+: 19.67%

C-: 0.66%

C: 1.24%

C+: 2.33%

D-: 0.04%

D: 0.27%

D+: 0.04%

F: 0.47%

W: 1.79%

other: 0.43%

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.