BUDT722

Managing Digital Business Markets

Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H Smith. Credit only granted for: BUDT758G or BUDT722. Formerly: BUDT758G. The objective is to understand the strategic and tactical issues involved in managing digital businesses and markets. Also, some of the characteristics of digital businesses and markets that make them unique and understand how companies can best manage them will be examined.

Fall 2025

3 reviews
Average rating: 4.00

Past Semesters

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Average rating: 4.00

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3 reviews
Average rating: 4.00

During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.31 between 709 students*

BUDT722 Grade Distribution+-05101520253035404550% of studentsABCDFWother
A-: 16.78%
A: 22.85%
A+: 8.46%
B-: 7.9%
B: 12.41%
B+: 23.98%
C-: 0.42%
C+: 1.83%
D+: 0.14%
F: 0.14%
W: 4.94%
other: 0.14%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.