BUMK773

Pricing Analytics and Strategies

Reviews for this courseTestudo

Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit only granted for: BUMK758J or BUMK773. Formerly: BUMK758J. The economic and behavioral aspects of pricing and the evaluation of innovative pricing practices such as price matching, customized pricing, bundle pricing and product line pricing. The course will cover both B2B, B2C, online and offline markets. Instruction will be through a mix of case studies, pricing simulation games, hands-on exercises, practitioner guest lectures and discussions.

Fall 2025

Bo Zhou

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Bobby Zhou

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Past Semesters

Bo Zhou

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Bo Zhou

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Average rating: N/A

Bo Zhou

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Average rating: N/A

Bo Zhou

0 reviews
Average rating: N/A

During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.48 between 241 students*

BUMK773 Grade Distribution+-0510152025303540455055606570% of studentsABCDFWother
A-: 25.31%
A: 28.22%
A+: 13.69%
B-: 9.13%
B: 7.05%
B+: 11.62%
C: 0.41%
C+: 0.83%
F: 0.41%
W: 3.32%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.