BUMK776

Action Learning Project

Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit only granted for: BUMK758Q or BUMK776. Formerly: BUMK758Q. Students analyze marketing data, report their findings and provide appropriate recommendations.

Spring 2026

Michael Trusov

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Spring 2025

Liye Ma

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Past Semesters

Liye Ma

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Yue Qin

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Liye Ma

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Include P/F semesters During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.57 between 336 students*

A-: 40.77%

A: 19.94%

A+: 5.36%

B-: 1.49%

B: 14.58%

B+: 17.26%

W: 0.6%

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.