BUSM612

Marketing Management

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Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit only granted for: BUSI650 or BUSM612. Analysis of marketing problems and evaluation of specific marketing efforts regarding the organization's products and services, pricing activities, channel selection, and promotion strategies in both domestic and international markets.

Fall 2025

Judy Frels

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Past Semesters

Judy Frels

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Judy Frels

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Judy Frels

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Judy Frels

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David Godes

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During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.16 between 449 students*

BUSM612 Grade Distribution+-0510152025303540455055% of studentsABCDFWother
A-: 25.39%
A: 19.82%
A+: 7.57%
B-: 4.01%
B: 17.37%
B+: 14.25%
C: 1.34%
W: 10.24%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.