BMGT457
Marketing Policies and Strategies
Prerequisite: BMGT350. This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.
Spring 2026
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Fall 2025
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Spring 2025
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Past Semesters
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Average GPA of 3.45 between 2,803 students*