BUSO740

Customer Equity Management

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Prerequisite: BUSI650; or BUSM612; or BUSO612. Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit only granted for: BUMK722, BUMK750 or BUSO740. This course focuses on managing customers of a business, whether in B2B or B2C space, as a portfolio of equity. It provides an understanding of the current and future value of customers to the business. Topics include selective acquisition, development, and retention of customers using latest developments in information technology.

Spring 2025

Daniel McCarthy

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Average rating: N/A

Past Semesters

Pallassana Kannan

0 reviews
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Roland Rust

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Pallassana Kannan

0 reviews
Average rating: N/A

Pallassana Kannan

0 reviews
Average rating: N/A

During the Spring 2020 and Spring 2021 semesters, students could choose to take some of their courses pass-fail mid-semester which skews grade data aggregated across multiple semesters.

Average GPA of 3.52 between 233 students*

BUSO740 Grade Distribution+-05101520253035404550556065% of studentsABCDFWother
A-: 35.19%
A: 19.31%
A+: 6.01%
B-: 6.87%
B: 12.45%
B+: 19.31%
C: 0.43%
W: 0.43%
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.